Week Three Part Two:

I am going to be researching auto repair shops. These auto repair shops are the top 5 AAA shops in our region.

Business number 1:
1. California Auto Centers, Inc.
2. http://www.californiaautocenters.com/
3. They are using Facebook for their social media platform. It is at the very bottom of their website.
4. Their Facebook page looks decently used. Most of their posts are sharing reviews people have left them. They do not have many likes on their posts, however. 69 people have liked their web page.
5. Their last Facebook post was on January 27, 2018.
6. California Auto Center's social media use is minimal. Most of their posts are just sharing a link to RateABiz , which is just sharing people reviews for their business. They have a few posts of specials they have going on or some pictures of their mechanics. I think they need more social media use because they only have 69 total likes on their webpage. They only get a couple of likes on their actual posts which shows how many people visit their page. I think they need to be more effective with their social media to draw more attention to new customers.

Business number 2:
1. Eric's Precision Autoworks
2. https://www.ericsprecisionauto.com/
3. Eric's Precision Autoworks is using Facebook for their social media platform. They also have links to their Google reviews and their Yelp reviews.
4. Their Facebook social media use is pretty good. They have increased their posting more in the last few months. They have 287 likes on Facebook. They get an average of 20 likes on their posts. 
5. Their last Facebook post was on February 4, 2018. They posted a Valentine's special they were doing . The special was, a full synthetic oil service including a tire rotation, a vehicle health inspection, fluid top off, 5 quarts of oil and a Napa Gold oil filter, for $49.95!
6. Eric's Precision Autoworks social media use is decent. I think it would be useful if the branched out to other social media platforms like Instagram. I think their website could use some updating to make it more sleek.
Business number 3:
1. Grand Garage
2. https://www.grandgarageescondido.net/
3. Grand Garage is using Facebook for their social media platform. They have links to their Yelp reviews and their Google reviews.
4. Their Facebook social media use is very little. They have 90 likes on their Facebook page. They have an average of one like on their posts.
5. Their last Facebook post was February 24, 2016. They have not posted in almost two years! 
6. I think Grand Garage's social media use needs some work. They need to start posting more considering they have not posted in two years. However, their website has a sleek, modern look to it. It could use more pictures of their actual shop but overall their website looked nice. 

Business number 4:
1. Brian's Automotive and Diagnostics
2. http://www.briansdiagnostics.com/
3. Brian's Automotive is using Facebook for their social media platform. They have links to their Yelp and Google reviews along with the link to their Facebook page.
4. Their Facebook use is very minimal. They only have 10 posts and 84 likes.
5. Their last Facebook post was June 13, 2017.
6. Brian's Automotive and Diagnostics social media use is weak. They only have a few posts and are not active on posting.

Business number 5:
1. Jimmy D's Car Care Center, Inc.
2. https://jimmydscarcarecenterhemet.com/
3. The social media platforms they are using are Facebook and Youtube.
4. They use Facebook very little. They only have 3 posts. On Youtube, they have only one video. So they do not use their social medias very much.
5. Their last Facebook post was on January 9, 2018. Their last Youtube video was posted on June 15, 2010.
6. I think Jimmy D's Car Care Center had the lowest social media usage out of all of the other auto repair shops. They only have a few posts. Their website has little information about their company. I think if they were to expand on their social media they could get more business.

Summary:
  I have gathered that many auto repair shops use Facebook as their social media platform. Every single shop that I researched used Facebook. Jimmy D's Car Care Center was the only one who had a second social media platform, which was Youtube. From what I gathered, Facebook is the easiest social media platform to use for auto repair shops. I think it is easy for them to write their information, post pictures and customers can even leave reviews on Facebook.
  I think it would be interesting if some auto repair shops would try to use Instagram as well. They could post short videos of the mechanics working on cars or pictures of cars they are working on. I think it would be cool for them to branch out. Furthermore, most of these businesses I researched are not consistent with their posting. I wish they would post more so they could grow their business.
  If these auto repair shops would post more content i think they could get more customers. I feel as if the businesses are not fully grasping the full concept of social media. It can really help grow your business. They also should find out what is a popular trend going around and try to adapt that into their social media. That way they can cater to all sorts of age groups.



I commented on Chad Mullen's post and Michelle Wojcik's post.

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