CSIT155_S18:BlairP

I think for my business we could really implement the use of photo advertisement. It would be cool to post pictures of cars being worked on or pictures of our team diagnosing a car. I think that would catch peoples attention. Then the call to action could be "Free diagnostic Fridays" or something like that to get peoples attention and come into the shop. I think for my business we should post ads 1-2 times a month. We are in a small town and it does cost a lot to keep putting ads out there. Plus, I think if we keep posting pictures or statuses on Facebook it could help out more and show people we are active. There are so many different types of Facebook ads, I would pick the Page Post Photo Ad. I think its the easiest way to catch people attention. As for the boost sales option, we have used that and found it to be more effective on facebook versus Instagram. Not many of our customers are on Instagram, so that may be a reason why.

1. Their advertising is not very effective. Most of these auto repair shops are small businesses so the best type of advertisement is word of mouth. These auto repair shops rarely post on their social media accounts. They really only have a Facebook or Instagram. None of the businesses I researched have a twitter. 2. What draws my attention the most is pictures. I love seeing fun colors. For example, earlier on Facebook I saw an advertisement for bath and body works and it was a picture of candles. Their call to action was that their candles were $10 today only. Their advertisement was effective because I then bought some for my mom for mothers day! :) 3. Traditional media is more expensive and less effective than social media. Social media can reach people from far places. I feel as if traditional media reaches people that live relatively close to your place of business. Plus, nowadays people use social media more than they read the newspaper or watch T.V. However, each business is