Week 5 Part 2:

I think my target audience is people who are in their later adulthood. Between 30-70 years old. They have been working for a while and have a steady form of income. Fixing your car is not cheap so I think this is a good age group of people who want to fix their cars and see value in fixing their car. I think the perfect customer is someone who values their car and knows that fixing a car is not cheap. Just because you can find a part on amazon for $5 does not mean that your bill is going to be $5. My target audience is rationalized individuals who know what fixing a car entails.

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