Week 6 part 2

Hi! I am sorry about this late post, I have been battling the flu. :(

1. Post reach is the number of people who saw your post in their newsfeed. It shows how many people saw your post and how efficient your post is reaching people. Post engagement is how many people are liking your post or how many people are interacting with it. It shows if people are liking it, commenting on it, sharing it, etc.

2. Knowing the difference is important in order to see how efficient your post is. If it is reaching people, but no-one is engaging in it, then maybe you need to reevaluate your post. You want to draw people in and maybe your post is not doing that. Having knowledge of those terms can help you determine how well your post is doing and how you can change it.

3. A business can use Facebook insights to view how well your posts are doing, such as if they are reaching people. Another thing a business can do with Facebook Insights is to keep track of your posts that get the most engagement, such as likes, comments, etc. This can be a helpful tool to keep in mind for your next post. You want people to enjoy your posts and share it with their friends. That way, you can grow your business. It is important to know what your customers like in order to shape your next post.

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