CSIT155_S18:BlairP

I think for my business we could really implement the use of photo advertisement. It would be cool to post pictures of cars being worked on or pictures of our team diagnosing a car. I think that would catch peoples attention. Then the call to action could be "Free diagnostic Fridays" or something like that to get peoples attention and come into the shop. I think for my business we should post ads 1-2 times a month. We are in a small town and it does cost a lot to keep putting ads out there. Plus, I think if we keep posting pictures or statuses on Facebook it could help out more and show people we are active. There are so many different types of Facebook ads, I would pick the Page Post Photo Ad. I think its the easiest way to catch people attention. As for the boost sales option, we have used that and found it to be more effective on facebook versus Instagram. Not many of our customers are on Instagram, so that may be a reason why.

1. Their advertising is not very effective. Most of these auto repair shops are small businesses so the best type of advertisement is word of mouth. These auto repair shops rarely post on their social media accounts. They really only have a Facebook or Instagram. None of the businesses I researched have a twitter. 2. What draws my attention the most is pictures. I love seeing fun colors. For example, earlier on Facebook I saw an advertisement for bath and body works and it was a picture of candles. Their call to action was that their candles were $10 today only. Their advertisement was effective because I then bought some for my mom for mothers day! :) 3. Traditional media is more expensive and less effective than social media. Social media can reach people from far places. I feel as if traditional media reaches people that live relatively close to your place of business. Plus, nowadays people use social media more than they read the newspaper or watch T.V. However, each business is ...

   I believe the only visual networks that could work for my company would be Facebook, Instagram and Youtube. I think Youtube would be a great way to show customers what we do when we work on cars. It gives them a sneak peak at what happens out in the back of the shop. It may let them feel more comfortable with someone working on their car. Facebook is a great way to keep in touch with our customers and it is an easy way to message us if they have a question. You can post pictures, videos and just statuses. It's very simple to use. Instagram would be a cool way to show pictures of the team working on cars or just of cars themselves.    I don't think Pinterest would work for an auto repair shop because you can't really shop for items there. Auto repair shops are to fix your cars, you don't just shop around for items there. Twitter isn't a great idea for my business because I live in a small town. The majority of our customers are older and don't have a twitter....

1. Blair's Automotive. 2. Fallbrook Smog 3. Max Car Wash 4. Fallbrook Rotary 5. Culley Repair 6. Redhawk Auto Service 7. Napa Auto Parts I chose to like these pages because they all have a part in my business. They all are related to the automotive world. I chose Blair's Automotive, Fallbrook Smog, and Redhawk Auto Service because they are all other auto repair shops. They have good marketing skills. I think it is important to keep up to date with them. I chose Max Car Wash, Fallbrook Rotary, Culley Repair and Napa Auto Parts because they are all businesses in Fallbrook. We do deal with all of these companies almost everyday (Napa is definetly one we deal with everyday). I think I could grow the business by looking at what others are posting and basing my posts off that.

Hi! I am sorry about this late post, I have been battling the flu. :( 1. Post reach is the number of people who saw your post in their newsfeed. It shows how many people saw your post and how efficient your post is reaching people. Post engagement is how many people are liking your post or how many people are interacting with it. It shows if people are liking it, commenting on it, sharing it, etc. 2. Knowing the difference is important in order to see how efficient your post is. If it is reaching people, but no-one is engaging in it, then maybe you need to reevaluate your post. You want to draw people in and maybe your post is not doing that. Having knowledge of those terms can help you determine how well your post is doing and how you can change it. 3. A business can use Facebook insights to view how well your posts are doing, such as if they are reaching people. Another thing a business can do with Facebook Insights is to keep track of your posts that get the most engagement, s...

I am not sure when I first created this page. I think it was about 4 years ago? I was on Facebook one day and I realized that all these business's in our town had Facebook pages (even a small frozen yogurt shop had one).  I asked my dad if he had one for his business and he said no. So, I learned how to create one and it has been up and running ever since. We currently have 295 likes and 288 followers. My dad and I have been posting more lately because of this class. This class even inspired him to get his floors redone so we can take better pictures and update our website. We want to have a photoshoot and update our pictures that we have on the Facebook page and on our website. This is something important because you want to catch people's attention if they visit the page. We also want to have a better looking page than our competitors. Speaking of competitors, that brings me to my next point. The three businesses I will be researching will be auto repair shops in my town. The...

I think my target audience is people who are in their later adulthood. Between 30-70 years old. They have been working for a while and have a steady form of income. Fixing your car is not cheap so I think this is a good age group of people who want to fix their cars and see value in fixing their car. I think the perfect customer is someone who values their car and knows that fixing a car is not cheap. Just because you can find a part on amazon for $5 does not mean that your bill is going to be $5. My target audience is rationalized individuals who know what fixing a car entails.